I posted the post 'Pokemon Go isn't just a hyped game...' on my LinkedIn blog a few days ago.
Ayodeji Awosika gave me on Medium the advice to use my own blog as a starting point and to repost on other media. So I'm reviving my blog with this post. Enjoy reading and I'm looking forward to your comments!
Pokemon Go isn't just a hyped game, although officially it's only available in a limited part of the world today, it's already big business. Nintendo monetizes the game in a different way than traditional games do. In fact a lot of users spend a small amount to buy extra features in the game. (read more) As a result the share price of Nintendo skyrocketed!
But not only Nintendo earns money with Pokemon Go, also the telcos earn probably a lot of money with the extra data traffic on their networks. (Anybody has data on this?)
And also local merchandisers could profit on this, being a little bit creative...
But if you think somewhat further, the monetization opportunity of this game is virtually limitless:
- Nintendo could easily build a Streetview-like database with the app.
- Nintendo could partner with local merchandisers and events to create special experiences at these places.
- Business information, c.f. Google Business, could be integrated in the app.
- Ads for local merchandisers could be integrated in the game.
- The app could be used as a loyalty and -why not- payment card.
Do you have more monetization ideas for Pokemon Go? Write them down in the comments. Looking forward to read them!
Read more background information on the inception of Pokemon Go here.
Picture credits: https://www.flickr.com/photos/tofu_mugwump/27121426235.